project highlight:
NewEarthEnergySchool.com
client: Ruth Lera, founder of New Earth Energy School
I was hired to develop a professional and informative online school platform and support brand refinement for the New Earth Energy School. The goal of the website is to advertise an emerging energy healing modality and sell two online programs, connect the public to healing opportunities through promotion of a student clinic and graduate directory of healers, and build a new Learning Management System for course content.
BranDing Development
helped refine existing branding concept in order to shape brand vision and consulted on learning management development
Email & Tech Support
set up hosting for email and domain services and provided tech support
Web Design & Development
designed and developed website with landing page for future Learning Management System
Logo and icons set
designed icons and new logo from existing concept
Copywriting
wrote website copy and curated content
project highlight:
Ruthlera.com
client: Ruth Lera Healing Services
The goal of this project was to develop an all-in-one membership platform for meditation content and healing services that builds community, offers a soothing landing place for people in crisis and stress, and showcases a diverse array of opportunities and offerings to new and existing clients through an online store.
Brand Development & MARKETING
helped shape visual and experiential brand vision and consulted on business and marketing
Knowledge management
organized over 200 meditations tracks into theme and topic areas, created a filtering system and wrote descriptions for a curated online archive system within the membership paywall
Web Design & Development
designed and developed an e-commerce web platform for booking and marketing healing services and three paywalled membership experiences
Email & Tech Support
supported the transition between hosting providers for email and domain services and provided tech support
Content & Copywriting
curated content between membership and main websites in order to maximize user experience and wrote website and email campaign copy
Graphic Design & Photography
designed product overlays for selling services in the online store and took and edited photos as part of branding and promotions
Want to learn more about this project? Get in touch.