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project highlight:
Taxi Safety CampAIGn
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In response to a report released by the Yukon Women's Coalition outlining high rates of taxi violence in Whitehorse, I was hired to support the design and development of a community-wide communications campaign educating riders, drivers and the public on taxi safety.
client: Yukon Aboriginal Women's Council
Communications Plan
Created a communications plan and social media kit for a month-long educational campaign.
ad writing and design
Developed messaging and designed ads for 31 social media and 15 print ads (i.e. mini brochure, bus cards and banner, posters, rally signs, taxi decals, stickers, and flyers.
Website
Designed and developed a campaign mini site and created content and layout for the yawc.ca website.
Want to learn more about this project? Get in touch.
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